Sony A7 IV with 24-70mm f/2.8 G-Master Compact System

The Sony A7 IV is a 33MP full frame mirrorless camera from Sony, bundled with a 24-70mm f/2.8 G-Master standard zoom lens, with a Sony E mount.

• ISO range: 50-204800
• RAW video output: 4K 60fps
• Burst shooting speed: 10 fps
• Weight: 658g
• Memory card type: CFexpress Type A, SDXC
• Weather sealed and durable
• Stabilisation: in body (IBIS), lens based
• Connectivity: 3.5mm audio, Bluetooth, HDMI, USB-C, Wi-Fi

Sony A7 IV Camera

Sony Alpha 7 IV boast its new 33 MP Exmor R CMOS image sensor coupled with the Bionz XR processor which is currently used in flagship models such as A7S mark III, Alpha 1, FX3, and FX6.

This new sensor with improved colour reproduction accuracy and noise control gives photographers stunning and razor-sharp details in every shot. Another remarkable upgrade from A7 4 is the 120 FPS 3.68 million dot OLED quad VGA viewfinder.

It gives a much detailed, smoother viewfinder image with minimal motion blur. New imaging experience, powerful live streaming functions, and evolved movie technology, All in Sony Alpha 7 IV.

Live Streaming

Many content creators will love the powerful live stream features of A7 IV.

It offers a 4K 15p UVC/UAC streaming function with internal recording. It is capable of On-the-spot streaming and sharing of high-quality content. It functions as a webcam when connected to a computer or smartphone.

No software installation is required. USB streaming option will pop up when the camera is connected to a computer via a USB Cable. The Audio is captured and transmitted by the camera, no separate tabletop microphone is needed.

You can stream in FHD 30p/60p or 4K 15p. It also records to a memory card while simultaneously streaming to an external platform.

Enhanced Video Capabilities

The A7 Mark IV has 4K60P video recording an improvement on the 4K30P in the A7 Mark III.

Featuring technology from the Sony A1 and Sony a 7S mark III the A7 mark IV delivers 10 bit 422 as well as S cinetone and creative look for minimal processing. The improved heat dissipation also taking technology from the A7S mark 3 allows over one-hour video recording at 4K60P.

The focus breathing compensation compensates moving through the focus range and ensuring the field of view is maintained. like focus peaking and still, photography Sony introduces focus mapping for a video to assist focusing when using manual focus.

The A7 Mark IV features the digital audio interface also used in A1 and a 7S Mark III which for video will give digital audio quality.

Auto-Focus System

The AF has been considerably improved for both stills and video with the inclusion of real-time eye-AF for both human and animal (featured in the A7S mark III) and also bird eye AF (featured in the Alpha 1) the A7 mark 4 is the first camera in the Sony line-up to be equipped with birds-eye AF for video usage.

The Auto-Focus System features 759 Phase-detect AF points covering 94% of the frame. It also delivers improved AF speed of up to 30% faster than A7 III. AF Tracking is achievable up to f/22 aperture - great for use with extenders. The touch tracking and Touch Focus can now be controlled from Imaging Edge Mobile App.

Remarkable Physical Design

The A7 IV offers an exposure compensation dial situated on the right-hand side that can be fully customised. The camera has a full-size HDMI an improvement on the HDMI D connection with the A7 mark III. The external mic input is conveniently situated above where the vari screen folds out so that there is no physical conflict.

The PASM dial above a secondary dial for shooting mode selection. Offers a smoother workflow with easier selection no matter what mode you are shooting in. Compared to A7 Mark III, the ergonomic feel of A7 IV is much improved and it uses one cf express type A card or Dual SD.

Enhanced Bluetooth Connectivity

The A7 IV offers Bluetooth auto-connect.

It maintains a continuous connection once connected. Your mobile device will even stay connected when the camera power is turned off. When paired with Sony's imaging edge mobile app you will have greater control over the camera including the size of the image you can send to your device also including raw image send.

Stills Mode

The Sony Alpha 7 IV features a 33 MP Exmor R CMOS sensor, improved colour accuracy, and noise control. It has 15 stops of dynamic range and 10 Bit HEIF files in either 4:2:2 or 4:2:0 colour sampling. Adjust flash power using a face detection AF system for optimal flash exposure.

Control external flashes or wireless commander on MI shoe directly from the camera interface. It also features advanced external flash control.

With Sony 24-70mm f/2.8 G Master Lens

A part of Sony’s respected G Master series, this lens maintains an f/2.8 maximum aperture throughout its 24-70mm focal range.

The speed of the lens assists in low-light and high-shutter-speed photography while providing a smooth bokeh through a nine-blade diaphragm. With a wide-to-portrait length zoom range, the lens is an asset in any kit, wide enough for capturing landscapes and shooting in city laneways, but also with sufficient zoom to photograph intimate portraits. It’s also dust and moisture-sealed for operating in difficult climates.

The combination of an extra low-dispersion element and a Super ED element in the lens design help reduce chromatic aberrations and colour fringing. Additionally, a Nano AR Coating reduces lens flare, reflections and ghosting in strong lighting conditions.

Key Features

• 33 MP Exmor R CMOS Sensor
• Still/Movie/S&Q Dial
• A side-opening 3.0 type touch-sensitive vari-angle monitor
• Digital Audio Interface via MI Shoe
• Bluetooth Auto Connect
• 4K 60p recording in Super35 readout without pixel binning